Monday, January 31, 2011

3 List Building Tips to Supercharge Your List Building Campaigns


The reason why I'm writing this post today is because I realize that many people want to know more about list building - In particular, how to have successful list building campaigns with thousands of active subscribers who will take action on your emails, and also one that will generate you massive amounts of income on demand.

While the steps involved in list building - Namely creating an opt-in page, signing up for an autoresponder service, and following up with your subscribers, may seem easy tasks, but, in order to have successful list building campaigns, you need to do them right - Starting from how you create your opt-in page.

In the next few sections, I'm going to share with you 3 list building tips that will allow you to have successful list building campaigns just like any other Internet Marketing gurus.

1. Give Them Enough Reason To Sign Up

I'm sure most of your visitors, prior to visiting your website (where you have your opt-in page is) are already subscribers of other marketers' mailing lists, and their emails are flooded with messages from these marketers every single day.

Unless you give them enough reason why they should sign up for your list, they will not do so.

Therefore, what you should do is to offer them something that is of high value in exchange for their first name and email address. It should be something that they can receive immediately after they have sign up - such as a short report, audio/video course, email tutorial series, etc.

To increase your opt-in page's opt-in rate, what you can do is to offer something that contain solutions to nail-biting problems that your visitors may have (you can find out pressing problems that your niche market have by conducting some simple research through forums).

What you also need to do is that, in your opt-in page, you will want to highlight that upon signing up, they will be able to get instant solutions to nail-biting problems that they have (and you will need list down the problems.

By doing so, you will be able to grab your visitors by the eyeballs and they'll be more inclined to enter their first name and email address as they want solutions to these nail-biting problems.

2. Choosing A Reliable Autoresponder Service

Your autoresponder is the heart of your all list building campaigns.

Therefore, you must choose one that is not only reliable, but also one that has excellent customer service, where you can get help from instantly whenever you bump into any problems.

The reason is because you want your email messages to be able to reach all your subscribers. Imagine if you are using an unreliable autoresponder service, and whenever you send out promotional emails, it only gets sent out to 50% of your list subscribers. You'll tend to lose out on lots of income as a result, and it's not even your fault!

Therefore, I would strongly recommend that you sign up for a reliable autoresponder service. There are 2 autoresponder services that I would highly recommend, and they are Aweber and GetResponse.

3. Structuring Your Email Content

You should structure your email content according - such that it is neither 100% promotional-based nor 100% free information.

The reason is because if your email content is 100% promotional-based, you will start to see your subscribers gradually unsubscribing from your list as most people hate to being sold to.

On the flip side, if your email content is 100% free information, then it is obvious that you will not be able to generate any profits from it your list building campaigns.

What I would recommend is to have a mix of free information and promotional-based content - In that you can send out 4 emails that contains free information for your subscribers, and 2 emails that contain information where you review a product/service.

So, there you have it - The above are 3 list building tips that, if you follow them, will help you build successful list campaigns.








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Saturday, January 29, 2011

Free List Building Tips


7 Free List Building Techniques

If you ever have wanted to know if it was possible to build a powerful email list using free methods then you should read this article on free list building tips.

Seven Free List Building Tips

(1) Create a blog

Go to Blogger.com and create a free blog account. Now post about 5-10 short (250-300 word) "news they can use" how-to articles or check lists or helpful tips. At the bottom of each post include a link to the email list "squeeze page"  on your main website.

(2) Post Comments

Go to Technorati.com and search for your keyword or by using the "Blogs" resource button. This should bring up a list blogs that you can start watching. Pick 2-3 to watch and track. Now over the next 30 days, write comments (with a weblink to your website) to posts that you like or dislike.

Don't do lame stuff like, "This sucks!" or "Great job!" and expect anyone to click on your weblink. Take a minute or two to add some well thought out opinions before you write. People will click on links to learn more about people who understand and think like themselves.

(3) Forum Posts

Find a forum or discussion board of people who are within your niche market. Now lurk for a few days and learn more how the forum is run and how the admins/moderators operate. Now when you if a post that is related to your keyword or email list purpose then you can make a comment. If you have more free information on your website, you may or may not be able to make a weblink to it, depending on policy

(4) Signature Lines

If the forum forbids direct weblinks, then you should modify your forum account to include a weblink to your list squeeze page or your home page at the least. Also add a weblink your email accounts, all pointing back to your squeeze page.

(5) Write Articles

Most article directories will take how-to pieces as low as 400 words. So trot out your thinking cap and write down a 5-7 helpful tips, warning signs, "best ways to", etc. Complete with a paragraph or two per each tip, warning sign. Post in directories like EzineArticles, ISnare or IdeaMarketers, etc. In your resource box include a weblink to your email squeeze page.

(6) Create Videos

It's fairly simple to create some decent looking videos using free presentation, audio recording and screen capture software. By using OpenOffice (Impress is PowerPoint knockoff), CamStudio (a Free Screen Recording Software app) and Audacity (a Free Audio Editor and Recorder program) along with just a little bit of skill, you can produce a video that you can upload to YouTube. Always include your weblink in the starting and ending credits!

(7) Create Podcasts

Use Audacity (a Free Audio Editor and Recorder program) and cheap microphone (from the electronics store) to record 5-10 minute mini "talk radio shows". You can include background music or flashy sounds effects, but you must always include good information and mention at least 2 times the URL or web address of your squeeze page.

Some of these free list building techniques, granted may take some time to learn or implement but you can easily over time increase your subscriber base using these free list building tips.








This article with useful information about the importance of list building to increase your bottom line and ultimately your profits was brought to you by Michael Murphy. Try visiting also his list building site at http://www.downlinebuilderdirect.com


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